NYC’s most competitive amateur pickleball franchise — and the room that comes with it.
A curated roster of accomplished New York operators, playing a full competitive season at a purpose-built Manhattan venue. Sponsorship buys presence on the court, in the room and in the feed.
Logo on All Blacks jerseys — worn on court and in every match photo.
Logo placement on court padding and entrance — every match, home and away.
Branded scoreboard at every home match. Photographed every point.
Co-developed drink served at every All Blacks event. Pioneered with The Botanist.
Brand the All Blacks team room. Photo wall, signage, swag drops.
Logo on every pre-match email, recap post, and IG story. Season-long.
Persistent digital placement across the All Blacks’ and HKPC’s PodPlay presence.
Match photography, highlight reels and recap video.
Brand alignment with the Sunday Afternoons program — youth and mentorship.
Risk-freeFirst match unsatisfactory? Comped into the next event. We earn the rest of the season.
The Botanist signed on as the first official sponsor on opening night, June 5, 2026 — and the Botanist All Black cocktail launched the same evening, served at the bar while the match played out on the other side of the room.
That is the model: not a banner nobody reads, but something the room actually uses on the night.
The roster’s day jobs, and the networks that come with them.
Founding seats are capped at three. Tell us what you want out of the season and we will shape the package around it.
Email usJoe De Perio · jad@backlotlabs.ai · Hell’s Kitchen Pickleball Club, Manhattan